Employee benefits make a job offer more appealing.

Nearly a fifth (18.5%) of people looking for a job say that employee benefits and workplace perks make a job offer more attractive, according to a survey by CV-Library.

The jobs website also found that 21.1% of employers agree that benefits and perks help attract job candidates.

"With so much uncertainty across the job market right now, it’s crucial that businesses are doing all they can to attract talented new recruits," commented Lee Biggins, founder and chief executive of CV-Library.

"Misjudging what candidates are looking for in a job offer can have harmful repercussions for an employer. As such, employers need to have a clear understanding of what professionals want from a job, so they can ensure they’re investing in the right areas and offering competitive packages."

CV-Library asked 1,200 job hunters what they consider to be the most important aspects of a job offer. It also asked 300 employers what they believe professionals deem to be the most important – revealing some discrepancies in their expectations.

While 81.6% of professionals voted salary as the most important factor, only 59.6% of employers thought this would be the case.

Interestingly, employers believe location to be the least important part of a job offer (5.6%), while professionals rated this as their second most important factor (74.7%).

Nearly half (48.5%) of job hunters cited working hours as an important consideration when looking at an offer of employment, and flexible working is crucial to almost one in four (22.5%) – yet only 13.6% of employers thought flexibility was a priority.

So when it comes to benefits, what are prospective employees looking for?

Research by SmallBusinessPrices.co.uk shows that employees most value additional holiday, the chance to take a sabbatical and flexible hours. This is followed by travel or a company car, and employee discounts. Other popular perks included insurance, wellness benefits and free or subsidised food and drink.

"Today’s professionals know what they want from a job offer and those that are aware of the current climate also know that they can afford to be picky with their choices," Biggins added.

"With many nervous to switch roles amidst ongoing uncertainty, it’s going to take a competitive package to encourage them to leave their current position.

"For this reason, your job descriptions need to clearly show the salary, location, job title and working hours, otherwise you risk losing out on applications. Make this information easy to find and don’t forget to shout about the great perks you have on offer as well!"

Outbound Solutions has vast experience working with employee benefits companies that are looking to offer their solutions to the right type of business. Get in touch with us today to find out more!





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